We proudly won the Domty pitch as an agency, thanks to a 3D art direction that I conceptualised and proposed. Domty selected my direction for its bold, playful, and unconventional style. As part of the campaign, I led the creation of the Ramadan series “7aloo b Domty”, featuring abstract visuals, shadows, and arches — where we turned regular packs into eye-catching, teaser-style concepts that sparked buzz and grabbed real attention. The campaign stood out by reimagining tradition through a fresh, modern lens.
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We proudly won the Domty pitch as an agency, thanks to a 3D art direction that I conceptualised and proposed. Out of all competing submissions, Domty selected my direction for its playful, bold, and unconventional style, featuring fun scenarios and unique visual storytelling. This approach brought a fresh energy to the brand while breaking category norms. The campaign’s success reflected the strength of the creative vision I led from the start.
REELS
CLIENT // DOMTY BAKERY
AGENCY // VORX MENA
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CREATIVE TEAM
CREATIVE DIRECTOR // SHERIF ADEL
ASSOCIATE CREATIVE DIRECTORS // AMIRA MOHAMMAD - MARWAN EL QALMOUSH
ART DIRECTOR // MUHAMMAD NABIL
SENIOR COPYWRITER // MOSTAFA GERBII
SENIOR ANIMATOR // MOHAMED SHAKER
