SilkRoad is the parent company of BidXSell and Trax, a U.S.-based platform focused on streamlining horse trading and its logistics. The goal was to create a sleek, modern identity that reflects efficiency, elegance, and global accessibility. I developed a clean visual system built around a clever concept—turning the letter “I” into a symbolic road, representing seamless access and clear direction. The final branding balances sophistication and simplicity, aligning with the company’s mission to redefine the horse trade industry experience.
